Designing Suggestions For Your Promotional Door Hangers
Most businesses can benefit from advertising with promotional door hangers. Placing the ads right in the hands of potential customers, these placards can announce a new business opening in the neighborhood in a timely manner.
These ads cannot be ignored. Placement of them on the handles of the neighborhood doors causes homeowners to remove them. They must be dealt with, even when a person may not think they want your ad; they are forced to acknowledge it. Placing your ad in the hands of a potential customer is good strategy.
Now if the advertisement on the hanger is eye catching enough, the person removing it from the door will read it. That is the key to these specific ads. They must be so eye catching that people are compelled to read them even if they think they are not interested.
Using a distinguishing font is one way to catch the attention of readers. Using something that the general population is unfamiliar with is the best way to go. Instead of using Times Roman, which everyone is familiar with; use Bazooka, which has solid black, thick letters. It will stand out catching the attention of anyone who sees the advertisement.
Another means of drawing attention to the ad is with colored paper. Neon colors have become quite popular in this type advertising as these colors stand out so well. People just have to look at what these bright pieces of paper say. The color pink carries a stigma with it. Men just steer clear as a general rule, and women love it. So if your ad is on pink paper, men are likely to look to see what company used pink, and women get all warm and fuzzy and want to support your store. The important key here is that it is read.
On the other hand, you can use a bland or neutral color paper and use color for the lettering of the ad. Red is a color that tends to catch the eye no matter what is written or why. Blue is a more soothing pigment, but may not draw the attention you would want it to. So think bright, bold and contrasts. A good designer can direct you further on this.
Also remember that less is more; white space in your ad is a good thing. Your potential patrons only want to know the relevant details, who are you, what you are doing, where is the location, and when do the doors open. A good designer will recommend all of these tips to you as he or she works on your ad.
If you are advertising with promotional door hangers, these are the things to think through and consider. Designed properly, these ads can produce great results, as they are intended to do. When you get a printout of the ad, hold it at arms length. What pops off the page at you is what your potential customer will see first. Is that the information you intended to convey as the most important? If so then you have a winning door hangers in your hands.
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