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	<title>Making A Profit From Pay Per Click Advertising</title>
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	<description><![CDATA[Pay per click may sound quite strange to the uninitiated. However once you use this form of advertising you will find the name is actually very appropriate.]]></description>
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		<title>Making A Profit From Pay Per Click Advertising</title>
		<description>by Brian Basch

Pay per click may sound quite strange to the uninitiated. However once you use this form of advertising you will find the name is actually very appropriate.

Stop a moment and think of all the expenses that running a large search engine incurs. A few examples would be employees, ...</description>
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